Peptide business launch decision checklist
Each launch decision below comes from the seven step launch guide. Record your answer and the evidence behind it, and mark the decision done only when that evidence is in hand. Your answers stay on this device.
The 7 launch decisions
1. Choose your operating model
Question: Which arrangement will you actually operate, and which entity does what: who supplies, owns, stores, sells and supports the catalog?
What closes this decision: A one page model record naming the entity that contracts with the supplier, customer, platform, processor and fulfillment provider, plus a written proposal from each counterparty that identifies its legal entity and role.
2. Check the legal and license questions for that model
Question: Which legal, licensing and jurisdiction questions apply to the product and the way you plan to sell it, and who will answer them?
What closes this decision: Formation records, authorized signers, and a counsel question sheet that describes the real product and transactions, with the written answers you received.
3. Form the business and price the startup costs
Question: Which company will sign contracts and own the domain, and what does each startup cost line cost for your model?
What closes this decision: A dated cost worksheet with a dated proposal or current invoice basis attached to each committed charge. Demand forecasts and order mix stay marked as assumptions until observed.
4. Vet a supplier and test every lot
Question: Can the supplier show you which documents belong to which lot, and will you test every lot independently?
What closes this decision: A named legal supplier, product specification, traceability process, substitution notice process and written allocation of custody, plus a file per lot with the batch specific certificate of analysis and your own independent lab result.
5. Check platform rules before you build
Question: Do the current policy and account review process of the platform fit the exact business you plan to run?
What closes this decision: The provider's current policy page saved with its date, plus the provider's application responses, and a test export of records using test data.
6. Get a written payment provider decision
Question: Has a payment provider decided in writing on your disclosed business, and what terms apply to your account?
What closes this decision: A truthful packet with the legal entity, product catalog, fulfillment map and returns terms, and the provider's written decision. Until that decision is documented, customer checkout and paid traffic stay on hold.
7. Set up fulfillment and marketing, then launch
Question: Can your fulfillment handoff and your page copy be shown to work and to be supported before you take a customer order?
What closes this decision: A walk of one proposed item from arrival through hold, release, pick, tracking and a return or discrepancy, a test order whose order, stock and support records agree, and proposed copy saved with its source record and reviewer.
Worked example (fictional)
This is a fictional example. The names and answers are invented to show how to fill in the checklist. They are not a real business, a real provider decision or advice.
Fictional founder Dana, planning a store that resells research use only products
Choose your operating model
Status: Done
Answer: Dana's company buys finished research use only items from one named supplier and sells them from its own storefront. A warehouse partner would hold stock. The company is the seller of record.
Evidence: One page model record dated for this week, naming the company, the supplier, the warehouse partner and who can pause an item. The supplier's written proposal names its legal entity.
Check the legal and license questions for that model
Status: In progress
Answer: Open. The company is formed in one state, would store stock in another and would take orders from several places.
Evidence: Counsel question sheet drafted. No written answer yet.
Form the business and price the startup costs
Status: Done
Answer: The company will sign the contracts and own the domain. Costs are priced line by line.
Evidence: Cost worksheet with a dated quote or invoice attached to each committed line. Order volume is marked as an assumption.
Vet a supplier and test every lot
Status: In progress
Answer: The supplier gave a sample certificate of analysis, but the sample lot cannot yet be matched to the unit received.
Evidence: None yet.
Check platform rules before you build
Status: Not started
Answer: Not started. Dana will read the platform's current policy before choosing.
Evidence: None yet.
Get a written payment provider decision
Status: Not started
Answer: Not started. No provider has been asked about the catalog yet, so checkout stays on hold.
Evidence: None yet.
Set up fulfillment and marketing, then launch
Status: Not started
Answer: Not started. Copy review comes after the catalog is fixed.
Evidence: None yet.
In this fictional example, 2 of 7 decisions are done, 2 are in progress and 3 have not started. Dana holds inventory purchase and checkout, and may still request records and run a synthetic order test.
This checklist is an editorial decision aid for a research use only business discussion. It is not legal advice, a provider determination or a promise of any result. Confirm current requirements with qualified advisers and written provider responses.