Learn how to start an RUO ecommerce business
A simple program for beginners who want to understand how the research use only industry works before building an online store.
How this industry works
Sean Rakidzich was building in Airbnb in 2016 and has created content for Airbnb operators since 2017. Working with him now brings that operator's perspective to research use only ecommerce, at an earlier stage of a different industry. His Airbnb track record is experience, not a prediction of your results.
Compared with more established business models, research use only ecommerce still has room for new operators to learn and build. That does not make success automatic: regulations, payment provider rules, and competition all matter.
Understand the category
Learn what research use only means and why product claims, intended use, and local rules matter.
Map the business
Get an introduction to suppliers, storefronts, payment policies, fulfillment, and customer support.
Decide what comes next
Use the course to organize your questions before making business decisions with qualified professionals.
What you get with Level 1
Video coaching
80+ minutes of lessons on the category, sourcing, fulfillment, and building an online store.
Templates and supplier scripts
Product page and label frameworks, creative materials, and questions to use when vetting suppliers.
Written roadmap and resources
The companion ebook, checklists, and a resource folder for the course materials.
Private community
Access to a peer group of other business owners learning the same fundamentals.
ShipIt fulfillment access
Early access to the private ShipIt dropship fulfillment program, subject to product, location, and program requirements. Access is conditional on active enrollment and ends if your Level 1 purchase is refunded.
This is business education, not legal or medical advice. Rules and provider policies vary by product and location. No business outcome or regulatory approval is guaranteed.